| Mattel Inc. (MAT) is once again pursuing a lawsuit to prevent a pornographic Web site from using the name of its trademarked Barbie doll as part of its name. The El Segundo, Calif., toy maker sued Global China Networks LLC in federal court in Manhattan on Tuesday over its Web site, www.chinabarbie.com. Global is a limited liability company organized in Florida and maintains a post-office box in New York, according to the complaint. In its lawsuit, Mattel claims the Web site is pornographic and Global sold memberships to persons around the world. The company, which has principal address in Hollywood, Fla., is listed as inactive on the Florida Department of State Division of Corporations Web site. No phone number could be located late Tuesday for Global or its registered agent in Hollywood, Fla. Mattel has aggressively pursued actions against a variety of Web sites that use the Barbie name in the past. In 1999, Mattel pursued a lawsuit in New York against a Las Vegas company that operated an adult Web site registered as barbiesplaypen.com. A federal judge ultimately ordered the domain
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