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Google to buy DoubleClick for $3.1 billion in cash
Venture Business News |
2007/04/13 16:13
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Google said today that it planned to acquire Internet advertising company DoubleClick for $3.1 billion, in a deal that will expand the search firm's presence into online banner advertising and raise the stakes for competitors such as Yahoo and Microsoft. The purchase, which Google said will be made in cash, will accelerate the Mountain View, Calif., company's effort to extend its business beyond the small text ads that appear next to Web search results. Microsoft had been trying to outbid Google for DoubleClick, an online ad broker that sells banner and video Web ads. Yahoo also competes in the market. Another large DoubleClick competitor, Advertising. com, is owned by AOL, a division of Time Warner.
Internet advertising spending rose 17 percent last year from 2005, to $9.8 billion, far faster than traditional media, according to TNS Media Intelligence, an advertising research firm.
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Class action or a representative action is a form of lawsuit in which a large group of people collectively bring a claim to court and/or in which a class of defendants is being sued. This form of collective lawsuit originated in the United States and is still predominantly a U.S. phenomenon, at least the U.S. variant of it. In the United States federal courts, class actions are governed by Federal Rules of Civil Procedure Rule. Since 1938, many states have adopted rules similar to the FRCP. However, some states like California have civil procedure systems which deviate significantly from the federal rules; the California Codes provide for four separate types of class actions. As a result, there are two separate treatises devoted solely to the complex topic of California class actions. Some states, such as Virginia, do not provide for any class actions, while others, such as New York, limit the types of claims that may be brought as class actions. They can construct your law firm a brand new website, lawyer website templates and help you redesign your existing law firm site to secure your place in the internet. |
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