It's Business 101: When a practice area of your law firm suddenly becomes its sole focus, it's time to revise your business plan. That is exactly what Ken Gross and law firm Thav, Gross, Steinway & Bennett PC have done in light of the state and national economic crisis. Previously, a quarter of the firm's practice centered on bankruptcy and tax collection. Today, it makes up the majority of its business. To handle the sharp increase in these areas, the Bingham Farms firm has developed a Financial Crisis Management practice, added new tools for its attorneys to use and modernized its marketing strategy to get the word out. The result is a vibrant practice that has attracted new clients, both individuals and corporations, said co-founder Ken Gross. For businesses, Thav Gross creates strategies that tackle delinquent taxes and problems resulting from banks withholding or not renewing lines of credit. For individuals, the firm has designed new programs to help with loan modifications, debt resolution, bankruptcy protection and tax relief.
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