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Online advertising to surpass radio next year
World Business News | 2007/04/05 05:11

The Internet will overtake radio in 2008 and become the world's fourth-largest advertising medium, a year earlier than forecast. Global spending on internet advertising increased from 18.7 billion U.S. dollars in 2005 to 24.9 billion dollars last year, according to ZenithOptimedia, the media-buying agency.

The Middle East and Asia are driving a boom in global advertising spending. Zenith predicted a spike of 7.7% in spending in Asia in the run-up to the 2008 Olympic Games in Beijing.

In the Middle East and Eastern Europe, advertising spending is growing faster than in North America and Western Europe, which are "maturing rapidly" as advertising markets, Zenith said.

Advertising spending in the Middle East increased by 22.4% between 2005 and 2006, compared with growth of 5.2% in America and 4 per cent in Western Europe. Zenith attributed the huge percentage share in the Middle East to the growth in local economies and high oil prices.

In addition to the Olympics, the U.S. presidential election and the European football championship in Austria and Switzerland next year will be the biggest contributors to overall growth during the next two years. However, Zenith noted, the market should brace itself for a fall in revenues after those big events end.



The Vioxx Litigation
Practice Focuses | 2007/04/05 04:56

On September 30, 2004, Merck withdrew its painkiller Vioxx from the market because of a study showing a small but statistically significant increase in risk of cardiovascular events from long-term usage of the drug. What had been a trickle of litigation over the drug became a flood. As of January, there were over 27,000 personal-injury lawsuits involving over 45,000 plaintiff groups, and another 265 putative class actions filed. Plaintiffs' attorneys, it seems, are using the procedural class-action mechanism to achieve substantive advantages in litigation. The vast majority of the class actions Merck faces can be placed in one of four categories.

Personal Injury Class Actions

Many seek to try personal-injury cases as a class action. There is very little chance a nationwide personal-injury class will be certified in any jurisdiction. Pharmaceutical products liability litigation requires the substantive law of fifty different states, and product liability law (as well as the learned intermediary defense) has substantial differences from state to state, making a class impossible. "No class action is proper unless all litigants are governed by the same legal rules."This is because variations in state law may swamp any common issues and defeat predominance."Thus, In re Vioxx Products Liability Litigation held that a nationwide personal-injury class was inappropriate in the Vioxx litigation.

Moreover, as Judge Fallon noted, the individualized issues are complex:

The plaintiffs' allegations that Merck failed to warn doctors adequately regarding the alleged health risks of Vioxx--whether they sound in strict liability or negligence--necessarily turn on numerous individualized issues such as: the alleged injury; what Merck knew about the risks of the alleged injury when the patient was prescribed Vioxx; what Merck told physicians and consumers about those risks in the Vioxx label and other media, what the plaintiffs' physicians knew about these risks from other sources, and whether the plaintiffs' physicians would still have prescribed Vioxx had stronger warnings been given.

Constitutional due process demands Merck have the opportunity to defend against each case individually: "one set of operative facts would not establish liability and the end result would be a series of individual mini-trials which the predominance requirement is intended to prevent." Similarly, the fact that plaintiffs have individualized damages claims, including claims for non-economic damages, prevents compliance with the predominance requirements. (In the now-infamous Dukes v. Wal-Mart case, in order to shoehorn the case into certification, the Ninth Circuit permitted the class plaintiffs to waive what would be billions of dollars of non-economic damages if the complaint's allegations were true, a mechanism that seemed designed to benefit the trial lawyers ahead of any class member that had actually suffered injury.) One would not expect Judge Fallon to certify even the individual state personal-injury class actions.

An interesting question is whether Judge Fallon will be willing to hold that his federal decision would bind pending state-court class action certification decisions, or whether plaintiffs will have the opportunity to shop for a better ruling. Judge Easterbrook in In re Bridgestone/Firestone, Inc. held that a federal ruling that a class certification was inappropriate precluded state courts from certifying a class action on the same facts, and that the Anti-Injunction Act did not prohibit a federal court from enjoining such proceedings.

Given the unlikelihood of a personal-injury class action certification, why would the plaintiffs' bar devote any resources? The answer can perhaps be found in the Supreme Court's decision in American Pipe & Construction Co. v. Utah which held that the statute of limitations for individual class members' causes of action were tolled while a class action certification was pending. As Jim Beck and Mark Herrmann point out on their Drug and Device Law blog, this decision creates an incentive to file putative class actions that are not necessarily strong on the merits. Ironically, as the two note, the American Pipe Court justified its holding on the grounds that, without a tolling rule, courts would be deluged with duplicative filings. But American Pipe has had no administrative advantage in practice.

Medical Monitoring Class Actions

Merck faces a variety of class actions seeking medical monitoring relief. Medical monitoring was originally devised as a remedy in the unique case of an airline accident. The case involved depressurization and hypoxia where there was no question that the plaintiff children, refugees from Vietnam, faced irreparable harm without an immediate comprehensive medical exam. Plaintiffs took that precedent and ran with it, seeking to extend it to situations where relief was not so clear-cut.

Courts have differed on the appropriateness of expansion of this new cause of action to cases where plaintiffs have suffered no physical injury. The Supreme Court, for one, rejected medical monitoring as a remedy under the Federal Employers' Liability Act in Metro-North Commuter Railroad v. Buckley, noting the dangers of creating a new cause of action that might create unlimited liability, the difficulties of having a court administer a complicated medical plan, and the individualized nature of plaintiffs' medical conditions. Indeed, a wide-open medical-monitoring cause of action would expose nearly every manufacturer in America to liability, given the possibility of arguing that any given substance from automobile pollution to over-the-counter medicine to saturated fats could bring rise to the need for medical monitoring. Meritorious and meritless claims would be difficult to distinguish, and the confusion would almost certainly encourage fraud. The West Virginia Supreme Court, at the other end of the spectrum, created a medical monitoring cause of action in Bower v. Westinghouse Electric and North American Philips Corporation. A very small risk of injury was sufficient to create a cause of action, and there was no requirement that the medical monitoring be effective, or even that there be oversight by the court to ensure that lump sum payments were used for the sought-after remedy.

The Vioxx medical monitoring class action that is furthest along arises in Judge Higbee's courtroom in Atlantic City, Sinclair v. Merck. The New Jersey Supreme Court had already endorsed a broad medical monitoring remedy in Ayers v. Township of Jackson, which permitted a lump-sum payment in an environmental tort case involving drinking water. Even so, with the exception of environmental torts, New Jersey had only permitted medical monitoring where there was physical injury. Moreover, the New Jersey products liability law required an injury before bringing suit. Thus, Judge Higbee dismissed Sinclair as outside of New Jersey medical monitoring law: a product-liability suit could not claim risk of injury to support a medical monitoring remedy. The New Jersey Court of Appeals reversed on grounds that the dismissal was premature. Still, even if Sinclair returns to the trial court, there remains no evidence that Vioxx has a long-term effect once it has been metabolized from the system, and thus no scientific evidence supporting a medical monitoring remedy.

"Consumer Fraud" Class Actions

The greatest danger to Merck shareholders comes from the dozens of "consumer fraud" class actions seeking recovery under various broad state consumer fraud laws. These lawsuits seek recovery, claiming not that Vioxx caused them personal injury, nor that Vioxx did not effectively alleviate pain, but that, because Merck allegedly failed to disclose information to the public, it received a higher price than it would have otherwise. Plaintiffs argue that the broadest of these consumer fraud laws do not require any showing of reliance, or a showing that the consumers for whom recovery is sought were affirmatively misled. In one such case, International Union of Operating Engineers Local 68 Welfare Fund v. Merck, Judge Higbee held that New Jersey's consumer fraud laws applied to all of Merck's United States sales and certified a nationwide class of third-party insurers; an intermediate court affirmed that class certification, which is now pending before the New Jersey Supreme Court, which will hear argument shortly.

This class action certification did not take into account basic choice-of-law principles by applying New Jersey law to transactions in all fifty states, regardless of the location of the doctor who prescribed the drug, the patient who took the drug, or the third-party payor. The court's rationale asks, in effect, "What state wouldn't want stricter consumer-fraud liability?" But defendants maintain that it is reasonable to assume that several states are concerned about the disincentives created by overdeterrence when consumer liability attaches without injury at the same time liability attaches with injury.

Second, the court undid the statute's requirement that consumer fraud must be shown to cause an individual's injury by rewriting the requirement to fit the class action, and holding that it was sufficient to allege "pervasive" defendant misconduct. But class actions are procedural devices, and cannot change the underlying substantive law or the rights of a defendant to present every available defense (a right reaffirmed by the Supreme Court in Philip Morris v. Williams). Third, it remains unclear how "ascertainable loss" is going to be calculated on a class-wide basis. Every third-party payer has its own individualized means of determining which prescription drugs will be covered by its formulary. Should the Local 68 suit proceed, plaintiffs will seek treble damages disgorging billions of dollars paid to Merck for Vioxx, plus attorneys' fees.

Shareholder Class Actions

Merck stock dropped dramatically when it announced the withdrawal of Vioxx from the market. And where there is a large drop in stock price, a shareholder class action usually follows, demanding that present shareholders compensate previous shareholders' losses (with a substantial commission for the trial lawyers who make the arrangement). Investors who are diversified shareholders are hurt by such lawsuits in the aggregate: the lawsuits merely transfer wealth from their left-hand pocket to their right-hand pocket, because ex ante, one is just as likely to be a seller of an artificially inflated share of stock as a buyer, and shareholder lawsuits do nothing to disgorge wealth from the innocent sellers. (Inside trades are, of course, another matter.) But attorneys' fees are calculated on the aggregate, and, of course, shareholders also pay for the defense of such claims.

A major event in any shareholder class actions comes when the court chooses the lead plaintiff. The internecine battle is especially noteworthy in this instance, because one of the lead firms appointed, Milberg Weiss, is under the shadow of an indictment after two of its regular lead plaintiffs pled guilty to taking kickbacks from the firm. Its lead client fired the firm, but Milberg Weiss did not inform the court, resulting in months of further litigation that was resolved when Milberg Weiss agreed to cut in another firm, Bernstein Litowitz, in the lead-counsel pay-offs. Merck's motion to dismiss the entire case is pending.



Intel adds vPro IT to Centrino wireless package
Venture Business News | 2007/04/05 01:24

In an effort to grab a bigger stake in the growing notebook market, Intel Corp. announced Wednesday it would add vPro IT management to the Centrino wireless package PC vendors are scheduled to begin selling by June. The new brand, called Centrino Pro, will combine Centrino's battery conservation and wireless connectivity with vPro's automated network security and remote troubleshooting.

Instead of selling only the chip in each PC, Intel's platform strategy -- including Centrino, vPro and Viiv -- dictates an entire hardware bundle of processor, chipset, graphics card and sometimes wireless card.

The time is right to combine Centrino and vPro as business buyers continue to choose notebooks over desktops, said Mooly Eden, vice president of Intel's mobile products group, in a statement.

Intel launched vPro in September as a set of ingredients in desktop PCs sold by Dell Inc., Hewlett-Packard Co. and other vendors. The system allows corporate IT managers to manage PC fleets remotely, fixing their software problems, monitoring security threats and even booting computers up without leaving their seats. That has made vPro-capable desktops popular with enterprise customers including 3M Corp., BMW AG, ING Groep NV, Johns Hopkins University and Verizon Communications Inc., Intel said.

Intel suffered a blow in February, when partner Nokia Corp. walked away from a deal to provide 3G HSDPA (High Speed Downlink Packet Access) wireless modules on the Centrino platform, leaving it to rely solely on Wi-Fi technology to give mobile PC users wireless Internet access.

Still, Centrino Pro will improve on nearly every aspect of the original standard, holding the line on power consumption while upgrading the processor from single-core to Core 2 Duo, adding enough graphics processing power to handle Microsoft Corp.'s Windows Vista OS and offering the option of "Turbo Memory," which can cut boot times up to 20 percent by supplementing the PC's hard disk with flash memory.

Even without HSDPA, the wireless capability will improve. Intel said in January it would use the "Kedron" Next-Gen Wireless-N networking card for Centrino, using the IEEE 802.11n standard to allow users to share five times the data at twice the range of their current 802.11a/g cards. The extra bandwidth is critical to support activities like VOIP (voice over Internet Protocol) telephony and downloading music files or high-definition video.



Hartford Man Pleads Guilty To Sex-Trafficking Ring
Breaking Legal News | 2007/04/05 00:40

Brian Forbes of Hartford, Conn., pleaded guilty to six counts related to his role in a sex-trafficking ring. Forbes is the ninth of ten defendants to plead guilty to federal charges in this case. In his plea agreement, Forbes has admitted to placing three juveniles in prostitution and compelling two adults into prostitution through force, fraud or coercion.

On Aug. 8, 2006, Forbes, along with nine other co-defendants, was charged in a 64-count superseding indictment related to the operation of a trafficking ring in Connecticut. Forbes was also charged, along with and two of his co-defendants, with sex trafficking minors and sex trafficking by force, fraud and coercion. Today, Forbes pleaded guilty to three counts of sex trafficking of minors; two counts of sex trafficking adult women through force, fraud or coercion; and conspiracy to use interstate facilities to promote prostitution. Forbes faces a maximum penalty of up to life in prison and a fine of up to $1.5 million.

"This sex trafficking case, like many others, involved the repeated victimization of American citizens," said Wan J. Kim, Assistant Attorney General for the Civil Rights Division. "All too often, these crimes occur right in our own backyards. The Justice Department will remain dedicated to prosecuting this form of modern-day slavery."

"Women and girls being forced to commit sexual acts against their will and under the threat of violence is a brutal crime," said Kevin J. O'Connor, U.S. Attorney for the District of Connecticut. "Federal law enforcement is committed to vigorously prosecuting those who engage in human trafficking, especially when minors are victimized."

Human trafficking prosecutions are a top priority of the President of the United States and the Department of Justice. In the last six fiscal years, the Civil Rights Division, in conjunction with U.S. Attorneys' Offices, has increased by six-fold the number of human trafficking cases filed in court.  In fiscal year 2006, the Department obtained a record high number of defendants charged and defendants convicted in human trafficking prosecutions.

The case was investigated by the Federal Bureau of Investigation, the Hartford and Windsor Police Departments, and the Internal Revenue Service. The case is being prosecuted by Assistant U.S. Attorney Jim Genco and Special Litigation Counsel Andrew J. Kline of the Civil Rights Division's Human Trafficking Prosecution Unit.



Iran to free 15 captive British sailors and marines
International | 2007/04/04 20:00

Iran made a surprising move on Wednesday by releasing the 15 British sailors 13 days after it detained them for "illegal entry" into Iranian waters which had strained relations between Tehran and London.  "While we insist on our rights, the 15 sailors have been pardoned and we offer their freedom to the British people," Iranian President Mahmoud Ahmadinejad told a news conference in Tehran, broadcast live on Iranian television.

"After the press conference, they will be sent to the airport to take a flight to their own country," he added.

But Iran's official IRNA news agency later quoted "an informed source" as saying that the freed British naval personnel will leave Tehran on a flight Thursday morning.

Shortly after the press conference, Ahmadinejad participated in a "ceremony" for the 15 British sailors' release in his presidential compound, Iran's state television reported.

The television's footage showed Ahmadinejad was shaking hands with the British naval personnel and talking to them.

The Iranian forces seized the 15 British naval personnel on March 23 for "incursion" into its territorial waters. But Britain said its soldiers were in Iraqi territorial waters.

At the press conference on Wednesday, Ahmadinejad said that no deal had been made with Britain on the issue and the release of the British naval personnel is "a gift" from the Iranian people.

Nevertheless, the British government had promised in a letter saying that it would not repeat the incident again, Ahmadinejad said.

Iran's state television reported that the 15 British sailors and marines were watching the live broadcast and applauded when they heard the announcement of their release.

Earlier at the same press conference, Ahmadinejad awarded a medal to the commander who led the mission to arrest "trespassers."

"Here I want to thank with a medal of third-rank bravery to the commander of the forces who defended Iran's borders and arrested the trespassers," Ahmadinejad told the reporters.

The Iranian president presented the medal to Abulghasem Amanghah, Islamic Revolutionary Guards naval commander.

British Prime Minister Tony Blair welcomed the release of the15 sailors and marines who had been held in Iran for nearly two weeks, saying that Britain respects Iran's "proud and dignified history."

"I'm glad that our 15 service personnel have been released and I know their release will come as a relief not just to them but to their families that have endured such stress and anxiety," he said in a statement.

The 13-day crisis came to an end Wednesday after both Iran and Britain had softened their rhetoric and stepped up contacts over the recent days.

Blair said on Tuesday that the next two days would be "fairly critical" in the bid to secure the release of the 15 captured British sailors.

"The next 48 hours will be fairly critical," Blair told the Real Radio based in Glasgow, southwest Scotland.

On Tuesday, Iran's chief nuclear negotiator Ali Larijani told Iranian state television that Britain had started talks with Tehran on resolving the standoff over the capture of 15 British sailors.

It is "only at the beginning," he said. "Things can change and we could go towards an end of this issue if they continue on this path."

Larijani on Monday said Iran's priority was to resolve the problem through proper diplomatic channels, and "there's no need to have a trial on the detained sailors."



Sony drops cost of PSP handheld game device
Business | 2007/04/04 19:58

Looking to lure more American gamers, SONY Computer Entertainment America announced Tuesday it will cut the price of its handheld PlayStation Portable game device from 200 U.S. dollars to 170 dollars. Sony is hoping to deepen its market penetration alongside Nintendo DS and Nokia's N-Gage by attracting young male gamers with a lower priced handheld game system.

"We have always been passionate about making great entertainment accessible to everyone, and the new price for PSP, as well as the continued growth of the "Greatest Hits" library, reflect our ongoing commitment to supporting and expanding the PSP community," said Jack Tretton, president and CEO, Sony Computer Entertainment America.

The PSP is in its third year of production, and lately has been outshone by the popular DS.

"The PSP needed a price cut to reinvigorate the market. Wal-Mart sold the PSP for 169 dollars for five hours on Black Friday -- a time in which we believe the company was able to sell over 100,000 pieces of hardware," BMO Capital Markets analyst Edward Williams said in a client note.

Williams said main beneficiaries of the price cut should be video-game retailer GameStop, and to a lesser extent Take-Two Interactive Software, which has a healthy line-up of games for the paperback book-sized device.

"In general, though, all publishers should benefit," Williams said.

In 2006, PSP shipments rose to nearly 25 million units worldwide, with more than one million new PSP systems sold in North America in December alone. In addition, software shipments increased to more than 90 million units last year, according to Sony's figures.

The PSP platform is also slated for further market penetration this year with new game releases. The 2007 game releases lineup includes "God of War," "Ratchet & lank," "SOCOM: U.S. Navy SEALs," "Daxter," and "Syphon Filter: Dark Mirror."

Sony Computer Entertainment America is a division of global electronics maker Sony.

A representative for Sony in Japan said there would not be an immediate price cut on the PSP in that market.



Reebok sues Nike over patent dispute
Patent Law | 2007/04/04 19:57

Reebok has sued Nike over patent infringement of "collapsible shoe" technology on Tuesday. The "collapsible shoe" technology allows sneakers to be folded so they can more easily be packed for travel or shipping. Reebok International Ltd., which was acquired in January 2006 by Germany-based Adidas AG, alleged Tuesday that 11 Nike shoe models infringe on a U.S. patent Reebok obtained in January for flexible sole technology.

The models are marketed under the product names "Free," "Free Zen & Now," "Free Trainer," and "Free Trail," Reebok said.

Nike Inc., the world's largest sports apparel company, issued a statement saying the company was "evaluating the claims related to this very recently issued U.S. patent and any potential limited application to the successful Nike Free product."



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Class action or a representative action is a form of lawsuit in which a large group of people collectively bring a claim to court and/or in which a class of defendants is being sued. This form of collective lawsuit originated in the United States and is still predominantly a U.S. phenomenon, at least the U.S. variant of it. In the United States federal courts, class actions are governed by Federal Rules of Civil Procedure Rule. Since 1938, many states have adopted rules similar to the FRCP. However, some states like California have civil procedure systems which deviate significantly from the federal rules; the California Codes provide for four separate types of class actions. As a result, there are two separate treatises devoted solely to the complex topic of California class actions. Some states, such as Virginia, do not provide for any class actions, while others, such as New York, limit the types of claims that may be brought as class actions. They can construct your law firm a brand new website, lawyer website templates and help you redesign your existing law firm site to secure your place in the internet.
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